Banner Before Header
Browsing Tag

Ray Colwell

PeerLogix OTT Data Insights: Game of Thrones New Episodes Provide Significant and Progressive Boost to Streaming Library

PeerLogix, Inc., the go-to audience discovery platform for the OTT/streaming TV landscape, released data that illustrated a clearly defined and progressive lift in OTT streams/views of the library of Game of Thrones episodes with each broadcast of the first four episodes of the show’s final season. The OTT data company reports that not only was there a documented lift in the day-to-day total streams of historical GOT episodes, as the new season approached and launched, but that there was a 200%-300% jump in daily…

PeerLogix OTT Data Insights: Marvel’s Avengers Endgame Offers A New Beginning For Its Library of Titles

PeerLogix, Inc., the go-to audience discovery platform for the OTT/streaming TV landscape, released data that illustrated the significant lift in streaming views provided to the library of Marvel MCU titles available across OTT networks by the April 25 theatrical release of Avengers: Endgame. The OTT data company reports that in the seven-day period beginning with the 4/25 release, there was a combined daily average of 1,374,720 streams of all available Marvel MCU titles, a 131% increase from the 593,340 combined daily…

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution, and their Data Innovators program. Using these new audience segments, advertisers can reach consumers…

180byTwo and PeerLogix Extend Relationship with Direct Integration of OTT Data

PeerLogix, the leading OTT (Over-the-Top)/Streaming Television Audience Discovery Platform, and Global Audience Solutions provider, 180byTwo, announced that, in response to continued growth in demand for OTT-driven data insights, the two will expand their relationship announced earlier this year. In addition to continuing other connections throughLiveRamp’s Data innovators program, the two companies have now created a direct integration, allowing 180byTwo to incorporate Peerlogix’s OTT data even more thoroughly into its own…

PeerLogix Announces Partnership with Largest Third-Party Data Marketplace

PeerLogix, Inc., the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, announced it has successfully completed, ahead of schedule, the previously announced six-month evaluation agreement with the operator of the largest third-party data marketplace in the digital advertising industry. Under the terms of the agreement, featuring a monthly revenue share commitment, PeerLogix will provide to the Partner audience data for specific show and movie titles from its robust…