PeerLogix, Inc., the go-to audience discovery platform for the OTT/streaming TV landscape, released data that illustrated the significant lift in streaming views provided to the library of Marvel MCU titles available across OTT networks by the April 25 theatrical release of Avengers: Endgame.
The OTT data company reports that in the seven-day period beginning with the 4/25 release, there was a combined daily average of 1,374,720 streams of all available Marvel MCU titles, a 131% increase from the 593,340 combined daily average from the seven-day period leading up to the release. For the months of February and March the combined daily streams of the same catalogue of titles had been 488,630 and 512,400, respectively.
PeerLogix is the recognized leader in the OTT data space. With its patented streaming observation technology sitting directly ‘in the viewing stream,’ PeerLogix tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed on virtually all of the mid and long tail OTT networks.
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“Hollywood has always known that one of the real economic values of releasing a sequel (or any iterative chapter) in a well-received franchise is the ‘ripple effect’ that it will have in sparking interest in the earlier releases in the series,” explains PeerLogix Founder, William Gorfein. “This interest can often be measured in real economic terms by quantifying actual dollars generated by the sale or rental of the original title in formats like DVDs, BluRay or digital files. But today’s increasingly OTT/streaming driven entertainment landscape calls for new ways to measure (and therefore predict) this economic ripple effect.”
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PeerLogix CEO, Ray Colwell, adds, “Realtime access to this kind of streaming data is extremely valuable in understanding the true economic ripple effect of a new release in a franchise as it allows for a more complete and reunified picture of affected viewing behaviors.”