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peerlogix

Peerlogix Expands its OTT Data-As-A-Service Offerings

Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing Strategies Peerlogix, Inc., the recognized leader in the global OTT data-as-a-service space, announced its plans for a go-to-market strategy designed to promote a new Data Driven Content Acquisition offering. This newly productized use of the company’s unparalleled library of historic and real-time streaming viewership data – culled from more than 180 million households and tracking more than 50,000 premium TV shows and movies – will allow OTT…

Mobiquity Technologies Partners with PeerLogix to Expand Capabilities in OTT, Streaming Video and Connected TV

Mobiquity Technologies, Inc., a leading technology provider in next-generation programmatic advertising today announced they have partnered with PeerLogix, Inc., the established standard for tracking non-subscription based Over-the-Top ("OTT") engagement data. The partnership will provide Mobiquity's Advangelists platform with OTT viewership data expanding Mobiquity's competitiveness in OTT advertising, including connected-TV. As PeerLogix is the leader in historical viewership data - with a footprint of over 50,000 premium…

PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households

PeerLogix, Inc., the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, announced that the US Patent and Trademark Office has granted patent application No. 14/219,828 that allows PeerLogix to track and collect data on streaming and downloading internet content such as movies, television series and music. The audience activity data can be aggregated and catalogued in any way relevant to making determinations on user interest. The patent is the second granted to the Company, which…

PeerLogix OTT Data Insights: Game of Thrones New Episodes Provide Significant and Progressive Boost to Streaming Library

PeerLogix, Inc., the go-to audience discovery platform for the OTT/streaming TV landscape, released data that illustrated a clearly defined and progressive lift in OTT streams/views of the library of Game of Thrones episodes with each broadcast of the first four episodes of the show’s final season. The OTT data company reports that not only was there a documented lift in the day-to-day total streams of historical GOT episodes, as the new season approached and launched, but that there was a 200%-300% jump in daily…

PeerLogix OTT Data Insights: Marvel’s Avengers Endgame Offers A New Beginning For Its Library of Titles

PeerLogix, Inc., the go-to audience discovery platform for the OTT/streaming TV landscape, released data that illustrated the significant lift in streaming views provided to the library of Marvel MCU titles available across OTT networks by the April 25 theatrical release of Avengers: Endgame. The OTT data company reports that in the seven-day period beginning with the 4/25 release, there was a combined daily average of 1,374,720 streams of all available Marvel MCU titles, a 131% increase from the 593,340 combined daily…

PeerLogix and FourthWall Media Partner to Unify Linear and Streaming TV Audiences

Linear and Over-The-Top (OTT) Television Measurement Innovators Combine Viewership Data Pools on over 25MM Households to Power Unique Analysis and Activation Opportunities PeerLogix, Inc., the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, and FourthWall Media, the largest independent source of cable set-top box viewing and analytics data, announce the launch of a powerful new data asset combining both streaming and linear TV viewing at the household level. Ideal for programmers,…

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution, and their Data Innovators program. Using these new audience segments, advertisers can reach consumers…

180byTwo and PeerLogix Extend Relationship with Direct Integration of OTT Data

PeerLogix, the leading OTT (Over-the-Top)/Streaming Television Audience Discovery Platform, and Global Audience Solutions provider, 180byTwo, announced that, in response to continued growth in demand for OTT-driven data insights, the two will expand their relationship announced earlier this year. In addition to continuing other connections throughLiveRamp’s Data innovators program, the two companies have now created a direct integration, allowing 180byTwo to incorporate Peerlogix’s OTT data even more thoroughly into its own…

PeerLogix Expands Team, Prepares for Q4 Growth

PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of digital media consultancy, JTG Ventures, to assist with Business Development and Marketing/Communications. The announcement comes as the company prepares to engage a growth-focused Q4, coming off a 12-month period of significant channel partner expansion. Since Q4 2017, PeerLogix has focused on partnering with the industry’s most high profile advertising platforms, empowering…

PeerLogix Announces Partnership with Largest Third-Party Data Marketplace

PeerLogix, Inc., the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, announced it has successfully completed, ahead of schedule, the previously announced six-month evaluation agreement with the operator of the largest third-party data marketplace in the digital advertising industry. Under the terms of the agreement, featuring a monthly revenue share commitment, PeerLogix will provide to the Partner audience data for specific show and movie titles from its robust…

PeerLogix Announces Licensing Contract with Leading Over-the-Top (OTT) Streaming Network for Content Procurement and Recommendation

The Viewership Data Will Be Used to Improve Efficiencies in Content Procurement PeerLogix, the established standard for tracking non-subscription based Over-the-Top engagement data, announced that it has partnered with a leading over-the-top television network which will use the Company’s 4-year viewership library of over 60,000 television shows and movies for improved content procurement and recommendation. The partnership is immediately revenue generating for the Company and features fixed monthly payments for a term of…

PeerLogix OTT Data Now Available Through a Leading DSP

PeerLogix Is an Advertising Technology and Data Aggregation Company Providing a Saas Platform Which Helps Determine Consumer Trends PeerLogix Inc, the established standard for tracking non-subscription based Over-the-Top (OTT) engagement data, announced that its rich audio/video consumption data is now available in one of the worlds largest and fastest growing omnichannel Demand Side Platforms (DSP) in the digital advertising industry. Early implementation by this Q3 ’17 Forrester Wave leading DSP has resulted in the…