PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of digital media consultancy, JTG Ventures, to assist with Business Development and Marketing/Communications. The announcement comes as the company prepares to engage a growth-focused Q4, coming off a 12-month period of significant channel partner expansion.
Since Q4 2017, PeerLogix has focused on partnering with the industry’s most high profile advertising platforms, empowering their brand and agency clients to leverage historic and real-time OTT viewership data gleaned from the company’s library of over 50,000 TV and movie titles. These channel partners make up 7 of the top 8 buying platforms, including adsquare and LiveRamp’s Data Store.
JTG Ventures business development team will begin to support efforts of these channel partners by facilitating client integrations on a case by case basis. PeerLogix CEO, Ray Colwell explains, “We chose JTG because of their depth of experience in the digital demand/buy-side ecosystem. They have a strong understanding of the infrastructure which enables scalable, programmatic, digital media buying – leveraging unique data sets like the OTT data that PeerLogix has built over a 4 year period.”
As Q4 approaches, PeerLogix is focused on product expansion to facilitate more use-cases for their OTT data library, from quantifying product placement viewership to content procurement and content recommendation benefiting both advertisers and content providers. In order to both define this productization and tell the story to the industry, the company has also tapped JTG to provide marketing communication resources, to include product marketing, press relations, thought leadership and industry positioning.
“PeerLogix has a very exciting story to tell the digital media ecosystem,” explains JTG Ventures Founder & Managing Director, Jonathan Slavin who immediately brings to PeerLogix almost two decades of experience in sales, strategy and business development leadership across the digital media space. “Their ability to offer such a unique data set – a comprehensive catalogue of more than 4 years of OTT data – allows brands to immediately complement their premium video buying with a scalable, and previously unidentified, audience viewership of premium inventory. It really is a no-brainer once the industry understands what PeerLogix delivers in the OTT space.”