The Viewership Data Will Be Used to Improve Efficiencies in Content Procurement
PeerLogix, the established standard for tracking non-subscription based Over-the-Top engagement data, announced that it has partnered with a leading over-the-top television network which will use the Company’s 4-year viewership library of over 60,000 television shows and movies for improved content procurement and recommendation. The partnership is immediately revenue generating for the Company and features fixed monthly payments for a term of 1-year.
The OTT Network has considerable market share amongst its peers, millions of monthly viewers, over 100 ad-supported channels and is available on most streaming platforms including Apple TV and Roku. The company’s OTT viewership data will be used to improve efficiencies in content procurement by uncovering over and undervalued television and movie programming, which will improve licensing decisions and therefore reduce one of the larger expenses for this OTT streaming network.
2017 was a landmark year for scripted television with over 1,400 original shows airing across traditional networks competing for viewership. PeerLogix’s vast content library includes viewership for the overwhelming majority of these shows including past content still relevant to OTT streaming audiences. The Company’s data is the only commercially available source of viewership on this scale and provides one-stop access to content demand across markets worldwide.
“Today’s digital consumers want personalized video experiences when choosing how and when to watch content. This is where we come in – our data is used to understand viewership at the household level in every market – enabling OTT publishers to tailor the video experience to each viewer with intelligent, data-based content delivery recommendations. When user experience is prioritized, publishers and networks are able to increase monetization opportunities due to viewers spending more time watching content on the platform.”