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Adsquare and Nielsen Strengthen Out-of-Home Media Buying

Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across a number of different online and offline marketing channels including display, video, native, audio, connected TV…

Adsquare and TPS Engage Partner to Offer Advertisers More Accountability and Scalability on Running Data-Driven Digital Out of Home…

The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH campaigns more like performance-driven initiatives rather than long-term branding ones.  Adsquare is solving the challenges of OOH advertising by aggregating spatial data, mobile audience data and movement data and allowing marketers to easily combine these data types for improved campaign…

Vistar Partners with Adsquare to Complete Full Data Suite for DOOH

Leading segments now available for consumer targeting in the physical world Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has partnered with Adsquare, the real-time data exchange, to extend Adsquare audience targeting into programmatic out-of-home. This partnership expands Vistar’s full suite of data solutions - including 1st-party, behavioral, demographic and weather targeting - providing marketers with flexible solutions to meet their goals. With this partnership, marketers…

Adsquare and Datonics Forge Data Partnership in the U.S. and Canada

Partnership facilitates more effective multi-screen programmatic advertising campaigns Leading online data marketplace Datonics has partnered with global data exchange Adsquare. Through the deal, media buyers are able to seamlessly activate Datonics’ segmented keyword and specialty data for more effective multi-screen programmatic advertising campaigns. Datonics is renowned for its high quality data and offers granular search, purchase-intent, life-stage, B2B, demographic and premium data that helps advertisers to…

Branding to Store Benchmark Study: On Average It Costs Just $6 to Drive a Consumer to Store

Until now there has been almost no investment in testing the returns generated by mobile advertising.  We, therefore, wanted to demonstrate the effectiveness of this channel that we were seeing in the numerous successful campaigns run on our Hawk Demand-Side Platform (DSP). To do that we chose our drive-to-store tool, ‘Branding To Store’, a powerful mobile advertising solution for retailers wanting to drive customers to their outlets and FMCG brands that need to attract consumers to stores that stock their products.…

PeerLogix Expands Team, Prepares for Q4 Growth

PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of digital media consultancy, JTG Ventures, to assist with Business Development and Marketing/Communications. The announcement comes as the company prepares to engage a growth-focused Q4, coming off a 12-month period of significant channel partner expansion. Since Q4 2017, PeerLogix has focused on partnering with the industry’s most high profile advertising platforms, empowering…

adsquare Implements Unacast’s Transparent Location Data to Build Cutting-Edge Mobile Marketing Measurement, Insights and Targeting Solutions…

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading transparent location data platform, announced a new client utilizing its location data - adsquare, the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. Unacast’s data will power adsquare’s measurement, insights and targeting solutions both in the US and the EU with explicit consent data. “The effectiveness of…

adsquare & 180byTwo Team Up to Help Marketers Access Deterministic Mobile B2B Data at Scale for a New Level of Mobile Programmatic…

180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target group on the most personal device. 180byTwo specializes in deterministic mobile audience data sourced from premium B2B offline and online partners. Through the strategic partnership with adsquare, 180byTwo is able to leverage their extensive data assets,…

TabMo Partners with adsquare to Launch ‘Branding to Store’ Mobile Advertising Solution

TabMo's New 'Branding to Store' in Partnership with adsquare Combines Mobile Ad Creative Automation with Real-Time Campaign ROI Measurement  Leading mobile programmatic adtech platform for agencies and advertisers, TabMo has launched its ‘Branding To Store’ mobile advertising solution. Branding To Store’ mobile advertising solution uniquely combines the automated creation of a drive-to-store ad format. This unprecedented ad format offers the ability to measure the real-time uplift in footfall traffic resulting from the…

180byTwo LOCi Account-Based Audiences Unveiled as an Industry-First Location-Based ABM Solution

180byTwo LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, LiveRamp and adsquare In a major push to the ABM ecosystem, 180byTwo, a leader in Audience Solutions, has announced the launch of its next-generation Audience Solution Product “Location Based ABM”, helping Account Based Marketers reach key accounts across the ecosystems programmatic channels. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As 180byTwo LOCi ABM Audiences are now…