Scout24 Media Makes Advertising Business More Secure

Scout24 Media Makes Advertising Business More Secure

Successful Implementation of the Media Trust’s Digital Vendor Risk Management Solution

The Media Trust announced the successful implementation of its Digital Vendor Risk Management (DVRM) for Scout24 Media, one of Europe’s leading digital marketers. The digital risk platform helps companies identify and resolve security, privacy, and quality risks across their mobile apps and websites. For organizations like Scout24, DVRM helps make their advertising business with third parties on their online marketplace even more secure and further optimize the high security and data protection standards of the Scout24 Group.

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“Thanks to our collaboration with The Media Trust’s risk management platform, we have complete insight into the third-party code that runs through our platforms,” says Vaughan Belhamine, Vice President Product, Scout24 Media. “The platform allows us to be at the forefront of data protection regulation and to take a proactive role to ensure that we only work with providers who comply with the GDPR rules.”

“Online marketplace operators with ambitious growth targets like Scout24 are focused on customer acquisition and securing their digital assets,” says The Media Trust CEO and founder Chris Olson. “A single platform that lets them prevent web-based malware, demonstrate compliance with a growing number of consumer data privacy laws, and evaluate the quality of ads will help them effectively manage their digital risks.”

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Scout24 Media, through The Media Trust, has introduced continuous, client-side scanning of its ad tags across four digital marketplaces: AutoScout24, FinanceScout24, ImmobilienScout24, and TruckScout24. As soon as violations or suspicious activities occur, the Scout24 team receives a notification alert and works with The Media Trust to resolve problems with third parties. Scout24 Media is thus continuously improving GDPR compliance on its online platforms.

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