Real-life Food Photography Drives Marketing
Better phone cameras and the popularity of social platforms like Facebook and Instagram mean we all have unprecedented access to photos from people's authentic dining experiences. This type of user-generated content (UGC) has become a force to be reckoned with in the restaurant industry, especially.
Consider this: across all ages, 55 percent of consumers trust UGC over other forms of marketing. Additionally, only 15% of people trust recommendations from brands, while 84% of people trust recommendations from people.…