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Metrics That Every Growth Marketer Must Measure

The Way Companies’ Measure Growth Has Changed. Industry Veterans Share How to Gauge Evolving Growth Metrics Growth marketers love metrics! Customer acquisition, customer retention, customer win-backs; are all fit terms to be concerned about. However, the true test of whether your strategy is working will depend on what you want to achieve and the nature of your business. We spoke to thought leaders at the Growth Marketing Conference to understand what metrics they keep track of and which ones are no longer relevant.…