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nowsourcing

Goat Yoga And Community Outreach: Building Your Business By Sponsoring Events

Almost 90% of consumers think that businesses should invest in a cause that matters to their community, from a local charity to an international humanitarian effort. Consumers shop with their hearts, so to speak, supporting or rejecting businesses based on the positions they advocate. It may be shocking, but 87% of consumers buy based on values, whereas 76% boycott based on values. Brand loyalty is hard to come by these days, but one of the most effective ways to reach customers is to support the issues customers care about…