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Offer Management Platform

RevTrax Releases Discount Benchmarking Research

RevTrax, a leading offer management platform for CPG and retail brands, announced the release of its Discount Benchmarking Report, featuring stats across the food and beverage, health, personal care, baby and pet industries to help brands identify their ideal discount to the Manufacturer Suggested Retail Price (MSRP). The report sets benchmarks across consumer industries and shares insights on how to maximize efficiency by adjusting discount rates. Marketing Technology News: What Is AI Marketing and How It Impacts SaaS…