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object-based media technology

BBC World News Launches Personalisable Programme With Millions of Alternative Versions

BBC World News’ technology programme, Click, has developed the world’s first interactive factual programme using object-based media technology, allowing viewers to choose from hundreds of thousands of alternative versions.  A year in the making, Click’s 1000th episode, which launches on Friday (5th July), offers viewers the chance to personalise their experience by making decisions as they’re watching, and can even tailor content according to what it learns about them.  Viewers will be able to explore the world’s…