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Viant And Factual Extend Partnership To Deliver People-Based Foot Traffic Attribution

Viant Launches Real-time Foot Traffic Attribution Report Powered by Factual’s Location Data Viant, a Time Inc. people-based advertising technology company, announced a major enhancement to their partnership with Factual, the leading location data provider and longtime Viant partner. Through a direct integration, Viant customers will have access to real-time foot traffic measurement and industry leading reporting powered by Factual’s location data through the Viant Advertising Cloud. Also Read:  Viant’s Adelphic…