Browsing Tag

offline advertising

Amobee Announces Substantial Enhancements to its Global Digital-Out-of-Home Offering

Collaboration With Vistar Media and Place Exchange Amplifies Convergence of Digital Media Channels Amobee, the global advertising technology company reinventing advertising for the converging world, announced a significant enhancement to its programmatic solution for buying digital-out-of-home (DOOH), providing advertisers with the ability to execute global DOOH campaigns seamlessly alongside digital, TV, and social on a single platform for true cross-channel marketing. This enhancement includes a new self-service…

PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising

The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness of Their Digital out of Home Advertising PerceptIn, a world-class full-stack visual intelligence company focused on robotics, announced the launch of the PerceptIn Intelligent Viewer Tracking Module (PIVTM), an Internet-of-Things (IoT) intelligence module for generating in-store customer data for vendors and retailers. The PIVTM is a revolutionary module that…