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Olga Andrienko

TechBytes with Olga Andrienko, Head of Global Marketing, SEMrush

Olga Andrienko Head of Global Marketing, SEMrush Sandwiched between positive and negative website content performance indicators, marketers are forced to make assumptions without questioning the validity of the results. While numbers don’t lie, it is obvious that they can certainly be manipulated to make traffic stats look great, or in some cases horrendous. We spoke to the Head of Global Marketing at SEMrush, Olga Andrienko to understand how brands should leverage competitive intelligence and website analytics to drive…

Competitive Intelligence and Backlink Audits—What Marketers Need to Know from the Latest SEMrush Study

September 27 Was World Tourism Day. The Theme Of World Tourism Day 2017 Was “Sustainable Tourism— A Tool For Development.” To show how top businesses see tourism as a potent driver of economic growth, leading online marketing intelligence and analytics company SEMrush, released the “SEMrush Website Airline and Keyword Study.” The study highlights the top destinations, top travels and the main channels that generate the highest traffic streams for the travel industry. On key words for destinations and website traffic…