Browsing Tag

Omnichannel

Kustomer Achieves SOC 2 Type II Certification

Independent report confirms company's ongoing commitment to create and maintain a secure operating environment for its client's confidential data Kustomer, the SaaS platform reimagining enterprise customer service, announced the successful completion of its Service Organization Control (SOC) 2 Type II examination with zero exceptions. This independent audit conducted by Linford & Company validates that the company's corporate security practices and the security controls in the Kustomer platform meet the American…

OpenSlate Welcomes Stephanie Vandenberg as Senior Vice President of Sales, Brand and Agency Partnerships

Seasoned Industry Veteran Brings Years of Integrated Advertising and Marketing Experience to New Role OpenSlate, the leading independent provider of video content ratings across the world’s largest digital platforms, announced that Stephanie Vandenberg has joined the company as Senior Vice President of Sales, Brand and Agency Partnerships. Vandenberg brings over two decades of media and ad tech experience to OpenSlate, where she will spearhead growth by driving new brand partnerships and client-retention initiatives while…

Tailored Brands Names Carolyn Pollock Chief Marketing Officer

Company Selects Starcom as Agency of Record Tailored Brands, Inc. announced the appointment of Carolyn Pollock as Chief Marketing Officer. She will report to Chief Customer Officer Carrie Ask and will oversee marketing for all of the Company’s retail brands, including Men’s Wearhouse, Jos. A. Bank, Moores Clothing for Men and K&G. Marketing Technology News: Zendesk Relate 2020: Come Join The Most CX-y Show on the Planet! Pollock is a proven marketing and management professional with a 20 year track record of…

IST Networks BOTTER Chatbot Now Available on the Genesys AppFoundry

New integration for Genesys Cloud enables businesses to leverage enterprise-grade chatbot framework to provide seamless, engaging and automated communications with customers IST Networks has announced Botter Chatbot is now available on the Genesys AppFoundry, the industry's largest dedicated marketplace focused on customer experience solutions. Genesys is the global leader in omnichannel customer experience and contact center solutions that power 25 billion of the world's best customer experiences each year. The AppFoundry…

Zendesk Invests in Tymeshift to Improve Workforce Management (WFM) Solutions

Leading Customer Support Ticket System and Sales CRM platform Zendesk has invested in Tymeshift. Tymeshift is an Omnichannel Workforce Management (WFM) tool that is made exclusively for Zendesk. Zendesk’s investment will help Tymeshift to build the most-accessible WFM solution. Tymeshift will use the new funding to push for growth in new markets. David Birchmier, CEO- Tymeshift At the time of this investment, David Birchmier, CEO- Tymeshift, shared his vision for the company’s future. David said, “We’re proud of the…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from I.AM+, PathFactory, Symphony MediaAI, Downtown Music Holdings, LumenVox, Accenture, GRM Information Management and Bright Pattern. I.AM+ Aims to Accelerate Ethical AI Adoption with Red Hat OpenShift on IBM Public Cloud I.AM+, the technology company founded by global music artist and entrepreneur will.i.am, and IBM have joined forces aiming to accelerate the adoption of AI and…

PlumSlice Labs Announces Its Product Platform for Brands and Retailers

The Product Platform is designed to be the single place retailers and brands go for all things product PlumSlice Labs announced the PlumSlice Product Platform, an innovative solution designed to bridge complex business processes around the product lifecycle. The Product Platform provides consistency, real-time workflow and alerts, automation, analytics and reporting across the organization.  All elements of this platform are focused on ease of customer shopping. Marketing Technology News: RingCentral Named a November…

Euroconsumers to Enhance Customer Experience With Vonage

Vonage, a global business cloud communications leader, announced that Euroconsumers, a cluster of consumer organisations, via its Test-Achats subsidiary, has selected Vonage’s contact centre solution to better serve its customer-base by delivering exceptional experiences. Gathering five national consumer organisations and giving voice to more than 1.5 million people, Euroconsumers is a leading consumer cluster in terms of innovative information, personalised services and defence of consumers’ rights. The Euroconsumers…

Subscription Programs Delivering Revenue Growth According to New Retail Survey

77% of retail leaders report that a recurring revenue model is a prerequisite for doing business According to a new study conducted by NAPCO Research and commissioned by Ordergroove, the leader in Relationship Commerce, retail leaders are experiencing growing return from recurring revenue programs - such as subscriptions, memberships, reordering, clubs and boxes - with the majority of respondents indicating they consider these programs a “prerequisite for doing business.” Findings from the study, “Retail 2020:…

New Acosta Report Breaks Down Blurred Line Between Online and Brick-and-Mortar Shopping

Online Grocery Pickup Accelerates Omnichannel Sales spotlights online grocery shopping trends, key demographics and implications to the marketing mix The line between online and brick-and-mortar shopping is becoming blurred, with grocery retailers making substantial investments in creating a seamless experience for shoppers. Online Grocery Pickup Accelerates Omnichannel Sales, a new report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — explores how the…

Three Top Things Brands Need to Succeed in Omnichannel

Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences. To succeed in Omnichannel, marketers need to roadmap the customer journey, develop a comprehensive customer view and learn to embrace new channels. With a holistic approach, omnichannel orchestration can leverage the most…

Can a Content Management System Bridge the Digital Experience Divide?

In recent years, one term has seemingly come to dominate discussions surrounding online businesses — digital experience. And just like a decade ago, when IT and Marketing departments still debated who should edit the website, optimize for search engines and manage customer databases, the digital experience is causing a similar rift within companies. The latest research from Magnolia has revealed that 60% of marketers feel they should be in charge of digital experience, while 72% of IT professionals believe it should fall…

Christmas Travel Chaos Sparks Need for Better Customer Interactions

The weekend before Christmas Day is expected to be the busiest period for travel this winter, with an estimated 100 passengers flying out of Heathrow every minute alone. During the great Christmas getaway, hundreds of thousands of passengers are inevitably likely to experience delays, lost baggage or other logistical issues that will cause inconvenience and frustration. Online Travel Agents (OTAs) inundated with queries will feel the pressure to work against the clock to resolve every complaint. Marketing Technology News:…

TechBytes with Adi Kuruganti, GM, Community Cloud and SVP, Products B2B Commerce at Salesforce

Could you tell us about your journey in technology and how you started at Salesforce? When I was in business school at the Kellogg School of Management, I discovered that I loved solving real-world problems and I wanted to apply my background in engineering to solving them. Since joining Salesforce 14 years ago, I’ve been taking new products to market across the entire Salesforce platform to help our customers grow their businesses. I worked on Sales Cloud and our launch of partner relationship management (PRM). Then, I…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

NETCONOMY and Productsup Announce Partnership to Provide End-To-End Omnichannel Solution to Their Customers

This partnership enables brands and retailers to enhance their omnichannel experiences and provide a frictionless customer journey NETCONOMY, premier innovation partner for customer experience, and Productsup, leader in ecommerce data integration, announced they have entered a strategic partnership that enables their customers to create seamless, personalized and inspiring customer journeys across all touchpoints. Marketing Technology News: IEEE Computer Society’s Top 12 Technology Trends for 2020 Productsup offers an…

Kustomer Raises $60 Million To Further Transform Customer Service

Series E funding round is led by Coatue with participation from existing investors Tiger Global Management and Battery Ventures Kustomer, the SaaS platform reimagining enterprise customer service, announced today it raised $60 million in Series E funding. This latest round of financing was led by Coatue with participation from current investors Tiger Global Management and Battery Ventures. Over the last 18 months, Kustomer has raised $161 million of funding across four rounds, bringing the company's total funding to $173.5…

How Open-Source Product Information Management is Bringing SMBs On a Level Playing Field with Big Tech Firms?

The customer journey is no longer a linear path. The rise of Omnichannel as the defining retail strategy of the early 21st century has replaced the typical funnel-based buyer journey in favor of a multi-layered experience that moves across touchpoints. Today’s enterprises are dealing with this shift by transforming their data management strategies and using smart insights to tailor a richer, more personalized customer experience (CX) across various channels open to today’s customers. And through it all, customer expectations…

TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia

Could you tell us about your role and journey into technology? I’ve worked in technology for over 12 years but before that, my career started client-side with a creative flair as a graphic designer at IKEA. I’ve always had an interest in joining a start-up and to experience the thrill of the constant challenge. My determination led me to begin a journey into successful Silicon Valley start-ups where I headed up the EMEA Marketing division. The move from design to Marketing seemed like a very natural transition. I love…

Stellar named Australia Customer Contact Outsourcing Service Provider of the Year by Frost & Sullivan

Stellar was recognised as the Australia Customer Contact Outsourcing Service Provider of the Year at the annual Frost & Sullivan Asia-Pacific Best Practices Awards banquet held at St. Regis Singapore on 14 November. Mr. Krishna Baidya, Head of Customer Contact Research, Digital Transformation Practice - Asia Pacific at Frost & Sullivan noted that Stellar's impressive track record on shared growth strategy that embraces innovation to deliver business outcomes at scale and aligned with future needs has been…