Browsing Tag

Omnichannel

TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia

Could you tell us about your role and journey into technology? I’ve worked in technology for over 12 years but before that, my career started client-side with a creative flair as a graphic designer at IKEA. I’ve always had an interest in joining a start-up and to experience the thrill of the constant challenge. My determination led me to begin a journey into successful Silicon Valley start-ups where I headed up the EMEA Marketing division. The move from design to Marketing seemed like a very natural transition. I love…

Stellar named Australia Customer Contact Outsourcing Service Provider of the Year by Frost & Sullivan

Stellar was recognised as the Australia Customer Contact Outsourcing Service Provider of the Year at the annual Frost & Sullivan Asia-Pacific Best Practices Awards banquet held at St. Regis Singapore on 14 November. Mr. Krishna Baidya, Head of Customer Contact Research, Digital Transformation Practice - Asia Pacific at Frost & Sullivan noted that Stellar's impressive track record on shared growth strategy that embraces innovation to deliver business outcomes at scale and aligned with future needs has been…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…

Big Lots Selects Medallia to Capture Omni-Channel Customer Journeys to Transform Loyalty

Medallia, Inc. , the global leader in experience management, announced Big Lots has selected Medallia Experience Cloud to curate a unified view of their physical, digital and omni-channel journeys to consistently delight their customers. Marketing Technology News: Former BT CEO Gavin Patterson Joins Elixirr as Chairman Big Lots, a discount retailer operating more than 1,400 stores in 47 states, is looking to Medallia to identify and eliminate points of friction in the customer journey in real-time and ensure consistent…

Michael Hubert Announces The Launch Of Marketing Agency “The Hubert Group”

Principal Consultant and founder, Michael Hubert, is excited to announce the launch of "The Hubert Group" a marketing automation and marketing creative agency. Michael enters this career shift with over 15 years of experience leading successful B2B and B2C organizations. Fluent in multiple marketing automation and CRM platforms, he specializes in omnichannel customer journeys, engagement and retention strategies. Additionally, Michael has assembled a team of technical and creative marketing consultants to support its…

Infobip Partners With AmBANK to Offer Businesses an Omnichannel Customer Experience

Infobip, a global cloud communication platform company for businesses and a leader in omnichannel customer engagement has partnered with AmBank Group, one of Malaysia's premier financial solutions groups. Infobip is part of AmBank's newly launched BizM.A.T.E (Multi-partner, Actionable, Technologically Efficient Solutions) with 16 other partners, forming five categories including Accounting and HR Solutions, Payment and Marketing Solutions, Communications and Internet, Operations and Administrations and Logistics, and Work…

Consistency is Key to Customer Experience

In the pre-digital era, customer experience was fairly linear. Customers would enter a store, chat face-to-face with the clerk, perhaps ask a few questions then make their purchase. If the retailer was particularly ahead of the curve, perhaps it would also include a follow-up phone call, but that was roughly the full extent of the relationship. Today, retail brands exist far beyond the in-store experience, from social media to email touchpoints and e-commerce sites. It’s an incredible opportunity to raise product…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Suffering from CDP Sensory Overload? Here are 7 Things to Do Before You Invest

Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to unify data, stitch digital identities and build audiences for the ultimate Omnichannel experience. Sounds like the promised land, and now there are a multitude of vendors selling “all flavors of CDP.” In fact, since 2018 the number of CDP vendors has risen by 60 percent, with over 100 vendors now operating in this space. And with the recent announcements of Salesforce and Adobe both moving into the…

E-Commerce Marketing Strategies: For 2019 and Beyond

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…

Sportradar Acquires Optima

Leading omnichannel sports betting and e-gaming platform business expands Sportradar offering to become a fully integrated ‘turnkey’ sports betting services provider Sportradar, the world’s leading provider of sports data and content, announced that it has acquired the award-winning sports betting and gaming omnichannel platform business Optima, effective immediately. Optima will extend Sportradar’s current betting services portfolio to become a full service B2B data, betting, trading and player management platform…

RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global (US), Mobile and Video Trust (US and International) Indexes

Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor International company, announced its top rankings on the Q2 2019 Programmatic Seller Trust Indexes as issued by omni-channel fraud intelligence company Pixalate. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the U.S., #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both the U.S. and international.…

Esprit Selects Salesforce to Enhance its Digital Strategy for Retailers and Consumers

International fashion brand to create connected, intelligent and personalized shopping experiences powered by Salesforce Salesforce, the global leader in CRM, announced that international fashion brand Esprit has selected Salesforce to enhance its digital strategy for retailers and consumers. The company is bringing its ecommerce and marketing on a single platform, powered by artificial intelligence (AI), to transform shopping journeys and deliver connected, intelligent and personalized shopping experiences. Marketing…

How Much Omnichannel Is Right For Your Business?

Most Digital Marketing guidance today stresses the need to be “Omnichannel” or using a variety of different – and ideally, integrated – channels to reach your prospects and customers. But how do you know how many channels are right for you, and most importantly, which are the right ones for your business? The right answer starts with data. Listen to Understand Online customers leave their footprints across the web to help you understand what channels they’re using, what content they find most valuable and what platforms…

Contentstack Announces $31.5 Million in Series A Funding to Deliver Personalized, Omnichannel Digital Experiences

Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform, accelerating digital transformation for companies of all sizes Contentstack, the headless CMS pioneer and enterprise Digital Experience Platform, announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of…

Resulticks Embarks on Roadshow Tour Hosting Multiple CMO Dinners Showcasing the Value of Real-Time Customer Engagement

Business leaders and marketing professionals in Atlanta, Chicago and New York invited to attend "Real Time Conversations: A CMO Dinner" Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has announced venues for its upcoming Real Time Conversations: A CMO Dinner series. Scheduled for Chicago, Atlanta and New York, the executive-level events will explore the value-driving potential of the new marketing paradigm: real-time, omnichannel marketing. The evening will include networking…

Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect

State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world’s best marketers, and Dun & Bradstreet (D&B), the global leader in commercial data and analytics, announced Work-Life Audiences, an innovative, omnichannel solution that addresses marketers’ desire to reach and engage people in more personalized ways. Unveiled at Advertising Week New York, this innovative offering provides…

Selligent Consumer Study Reveals 69% Find It ‘Creepy’ When They Receive Ads from Voice Assistants Based on Unprompted Conversations

Global Connected Consumer Index Highlights Need for Marketers to Strike a Relevancy Balance to Deliver Personalization and Brand Value Without Alienating Consumers Global B2C marketing automation company, Selligent, published the Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on behaviors and expectations as it relates to interactions with brands. Sixty-nine percent of surveyed consumers find it “creepy” when they receive ads based on unprompted cues from voice assistants like Apple’s…

Vlocity Launches Online Customer Collaboration Portal to Advance Digital Transformation Initiatives

Vlocity’s Customer Success Community Enables Omnichannel Collaboration Among Over 100,000 Industry Cloud Architects, Solution Designers and Developers Vlocity Inc., a leading provider of industry-specific cloud software, announced that its Vlocity Success Community, a robust omnichannel resource for customers and partners, has been upgraded to provide Vlocity users with a more robust portal to share knowledge, exchange ideas, and discuss best practices in Industry Cloud deployments. Vlocity customers and partners also now…

TechBytes with Cris Kuehl, VP of Analytics and Client Insights at Sitel Group

Tell us about your role and the team/technology you handle at Sitel Group. As the VP of Analytics and Client Insights, I lead a team of Data Experts responsible for the development and execution of data-driven campaigns to improve the customer journey. Leveraging deep contact center data derived from every touchpoint on the customer journey, I get under the hood of customer experience (CX) programs to better understand client challenges, successes, and areas for growth opportunities. At Sitel Group, which technologies…