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Omnicom Precision Marketing Group

Omnicom Strengthens Its AI-Based, User-Centric Personalization Solutions By Acquiring Smart Digital

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced that it has agreed to acquire a majority stake in Smart Digital GmbH. Smart Digital is a leading consulting and marketing technology company with a proprietary AI platform and data capabilities powering real-time customer experiences.  Smart Digital's technology is able to recognize users across online digital touchpoints and deliver personalized customer interactions in…

Omnicom Precision Marketing Strengthens Its Management and IT Consulting Capabilities by Acquiring Credera

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced  that it has acquired a majority stake in Credera. Credera is a full-service provider of management and technology consulting services.  With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth. "Credera works directly with the C Suite to help companies transform their business for the…