Omnicom Strengthens Its AI-Based, User-Centric Personalization Solutions By Acquiring Smart Digital

Omnicom Strengthens Its AI-Based, User-Centric Personalization Solutions By Acquiring Smart Digital

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced that it has agreed to acquire a majority stake in Smart Digital GmbH.

Smart Digital is a leading consulting and marketing technology company with a proprietary AI platform and data capabilities powering real-time customer experiences.  Smart Digital’s technology is able to recognize users across online digital touchpoints and deliver personalized customer interactions in real-time, resulting in more effective marketing and greater ROI.

“Partnering with Smart Digital is not only a strategic move for Omnicom, as we grow and leverage proprietary tools, like Omni, to strengthen our AI and personalization capabilities, but, moreover, it’s important for our clients – for whom we’ll be better able to deliver powerful end-to-end customer experience solutions,” said Luke Taylor, CEO of OPMG. “We welcome them to the Omnicom family.”

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Smart Digital’s service portfolio ranges from the deployment of real-time personalization and optimization, to data management services and the development of end-to-end digital strategies, to cross-channel marketing.

Thomas Vogt, founder and CEO of Smart Digital, commented “Our aim is to provide clients with the know-how, services and marketing technology that will enable individualized brand experiences and increase brand loyalty. With OPMG, we have found a partner who shares our ambitions and whose portfolio we ideally complement with our own services. Together, we will offer integrated and innovative solutions to clients that have never been available before.  We look forward to working closely with OPMG and the wider Omnicom network.”

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Smart Digital was founded in Gerlinger, Germany in 2011 and has deployed its services in more than 30 international markets.

The transaction is subject to regulatory approval and is expected to close in the third quarter.

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