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data management services

New Vice President Joins Bond to Lead Expansion of Data and Analytics Practice

Francis Silva to Lead Team and Evolve Offerings as Demand Soars for Complex Analytics and Data Management Services Bond Brand Loyalty, a global customer experience and loyalty management company, has appointed Francis Silva to the newly created position of Vice President of Data and Analytics. In his new role, Silva will lead Bond’s analytics practice and a team of data scientists, business analysts, and decision science experts—which has doubled in size as demand soars for innovative and more sophisticated services, tools,…

Omnicom Strengthens Its AI-Based, User-Centric Personalization Solutions By Acquiring Smart Digital

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced that it has agreed to acquire a majority stake in Smart Digital GmbH. Smart Digital is a leading consulting and marketing technology company with a proprietary AI platform and data capabilities powering real-time customer experiences.  Smart Digital's technology is able to recognize users across online digital touchpoints and deliver personalized customer interactions in…