IRI Launches Most Comprehensive Omnichannel Platform With New OmniMarket and OmniConsumer Solutions
Solutions are bolstered by IRI’s recent acquisition of CoinOut, a 1.5-million-member receipt capture panel
IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced a significant expansion of its omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarket™ and IRI OmniConsumer™.
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