Browsing Tag

on-screen attention

For Brands, It’s Time To Start Paying Attention…To Attention

For years, marketers have worked around a major blindspot when it comes to measuring the effectiveness of television advertising. Certainly, advertisers know when their ads are delivered, and they know when a consumer purchases their products. But what happens in between these two events has until recently been something of a mystery. In order to fully understand how their ads influence consumers, TV marketers need metrics that tell them what really happens when the ad appears before viewers on-screen. How many people are…