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OnAudience

OnAudience Report Finds US Publishers Lose over $15.8 Billion Revenue Annually Due to Ad Blocking

Latest Onaudience Report States That More Than A Quarter (26%) Of Consumers Utilize Ad Blockers In The Us, A 16% Increase On 2016 OnAudience.com has launched a global report into ad blocking. The study reveals that the use of ad blockers is on the rise in the USA, with over a quarter (26%) of consumers now using them, compared to just 22% in 2016. This accounts for a loss of more than $15.8Bin publisher revenue, an increase of almost half (43%) the $11B lost in 2016. OnAudience is a part of the Cloud Technologies S.A.…