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Online Brand

New Research Shows 88% Of Online Brand Mentions Are Visual And Brands May Be Blind To Them

Brands could access >1000% more brand monitoring intelligence by choosing a platform or agency that supports visual brand monitoring  VISUA provides its Visual-AI technology to renowned companies including Brandwatch, eBay, NAGRA Kudelski, MVP, and TVEyes New research from Visual-AI company, VISUA has revealed that brands who choose a platform or agency that only monitor text-based mentions of their brand name are missing 88% of valuable brand insights. For the study, VISUA analysed 1 million global tweets only…

A Beginners Guide to Positioning a Strong Online Brand

Whether you’re starting a new business or revamping your company image, establishing your online brand is key to your success. So how do you go about successfully creating a strong online brand? Think before you act Don’t jump straight in at the deep end. Before you spend time, money and effort in promoting your business online, take a step back and think about what you want to achieve. Make sure you have a clear idea of who you are as a company, what your priorities, ethics and morals are as well as what your goal is…