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Online Buyer Behavior

Understanding Online Buyer Behavior without Using Third-Party Cookies

As the need for protecting privacy on e-commerce sites intensifies, Fanplayr’s approach provides insight without compromising the personal data of online shoppers With Google’s recent announcement that advertising cookies will be restricted, and eventually eliminated, many businesses are now wondering how they will be able to track buyer behavior. However, Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, understands that third-party cookies aren’t necessary to understand the site metrics that…