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online customer experience

New Synchrony Study: AI Emerging as Imperative for Nation’s Retailers

  A Majority of Surveyed Retailers Believe AI Will Transform the Online Customer Experience and Be a Competitive Advantage for Their Businesses in the Next Five Years To better understand the transformative effect of artificial intelligence (AI) in the retail industry, Synchrony released a study, done in partnership with Oxford Economics. They designed, fielded and analyzed a survey of 324 retailer executives about their current and planned use of AI-powered technologies. The resulting report, Shopping for AI, shows that…