The Watches of Switzerland Group Launches Virtual Boutique in the UK with Vee24

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Vee24, the leader in intelligent, conversational, multi-experience solutions, announced that the Watches of Switzerland Group, a leading luxury watch specialist, is using the Vee24 platform to create a Virtual Boutique for customers seeking expert guidance and timepiece inspiration while shopping for luxury watch brands. The Watches of Switzerland Group is known for its attentive, personalized, in-store experience. Following a surge in online sales since May 2020, the Watches of Switzerland Group has raised the bar in how it serves customers who visit its online store. The company turned to Vee24’s high-definition video chat solution to provide qualified customers with knowledgeable, personalized service online. The Watches of Switzerland chose to expand its existing relationship with Vee24 because of the five-year partnership delivering the highest standard of service and online customer experience.

“We are thrilled to be supporting the Watches of Switzerland Group in their strategic initiative to elevate the online customer journey. Vee24’s multi-experience platform is uniquely suited to deliver the luxury experience required for a high-end Virtual Boutique,” said Priya Iyer, CEO. “These are challenging times for retailers who rely on in-person engagement to deliver service and capture consumer loyalty. The Watches of Switzerland Group has achieved impressive success in expanding their digital sales and services capabilities and replicating the in-store experience online.”

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The Watches of Switzerland Group has launched a Virtual Boutique for its UK customers using the Vee24 platform, including VeeScheduler and VeeStudio with video chat and co-browsing. Customer service representatives handle pre-sales inquiries and transfer qualified customers to highly-trained, watch experts who talk face-to-face via video chat with the customer. The Virtual Boutique is open seven days a week and customers in need of services can be immediately connected to an available expert or schedule a session at a time that is convenient.

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“Personal service, expert advice, and inspiring timepieces are the hallmark of our brand. As consumer needs shift, we are committed to bringing that brand promise to our online customers,” said Ian Warwick, Director of E-Commerce, the Watches of Switzerland Group. “Vee24’s proven platform and experienced Client Success team have enabled us to move quickly to expand our online experience and deliver our Virtual Boutique. The professionalism, enthusiasm, and hard work of the Vee24 team, in such a short time frame too, never ceases to amaze me.”

Vee24 began working with the Watches of Switzerland Group in 2015, with our multi-experience solutions including live video, voice and text chat with multi and mobile cameras, co-browsing and screen sharing. Since that time, Vee24 has expanded to provide a concierge team for the Watches of Switzerland Group in its Center of Excellence. This full-service team provides training and best practices to use Vee24 tools to serve online customers for the luxury watch retailer. The team is working in coordination with the watch experts in the new Virtual Boutique, qualifying customers, and handing them off for immediate consultation or scheduling a future appointment.

The Watches of Switzerland Group chose Vee24 for their enterprise-grade, highly reliable, and scalable platform, comprehensive service, and ability to flawlessly provide immersive, live experiences virtually. Vee24’s platform provides multichannel, online experiences that can expand as the needs of our customers grow.

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