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online migration

Nielsen Says: Omnichannel Race Tightens; Walmart, Instacart and Kroger Closing the Gap on Amazon’s Digital Dominance

The race to master omnichannel retail within the grocery/consumer packaged goods (CPG) space is on. With Walmart’s successful push toward online migration, the rapid rise of grocery delivery players like Instacart and Amazon’s foray into physical stores, the stage has been set for a battle royale--and it’s really anyone’s game to win. While it’s too premature to predict how Amazon will fare with its brick and mortar grocery store roll-out, it is certainly in unfamiliar territory as an underdog. But when examining its roots,…