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Open Data Exchange

Videa Announces Spot Television Industry’s First Open Data Exchange APIs

Publicly available API specifications built by Videa, in compliance with the TV Interface Practices Initiative (TIP) Interface Framework, provide the TV industry with standards for integrations that enhance efficiencies in buying and selling local television advertising Videa, an online buying and selling marketplace for automated television advertising, announced the availability of free, transparent, TIP-based API specifications helping to pave the way for programmatic transactions and software integrations as choice…