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Open Exchange

Vistar Media Launches Open Exchange for Omnichannel DSPs

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to launch the first real-time bidding open exchange for out-of-home advertising (OOH). This signals a watershed moment for DOOH, bringing the channel to parity with other programmatically accessible digital advertising mediums such as desktop, mobile and connected TV. Previously, omnichannel DSPs could only access DOOH inventory via private marketplace deals (PMPs). With support for…