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Open Measurement Software Development Kit

DoubleVerify Adopts New IAB Tech Lab Open Measurement SDK

Expands impact of DV Mobile In-App Measurement Solutions DoubleVerify (DV), the leading independent provider of digital media measurement software and analytics, announced that the company has incorporated the new IAB Tech Lab open measurement software development kit (OM SDK) as an important enhancement to DV's mobile measurement solution. Combining DV's certified MRAID Viewability solution with the OM SDK, will enable DV to provide the broadest coverage in measuring the quality of mobile in-app advertising in the…

comScore Enables Ad Verification Measurement via IAB Tech Lab OM SDK

The OM SDK Works in Tandem With the Existing ComScore SDK comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK. This launch and comScore's involvement paves the way for increased ad verification measurement on mobile, helping media buyers and sellers access consistent metrics across all platforms to ensure campaigns have an opportunity to…