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Open-Source Alternative

Infutor Joins Unified ID 2.0 to Collaborate on Open-Source Alternative to Third-Party Cookies

Initially Developed by The Trade Desk, Unified ID 2.0 Will Be A Common Currency of Digital Advertising Consumer identity management expert Infutor today announced that it has joined the Unified ID 2.0 initiative, founded by The Trade Desk and soon to be operated by Prebid.org. As the use of third-party cookies for advertising tracking is being phased out, Unified ID 2.0 serves as a consumer friendly and universal identity upgrade. Marketing Technology News: Challenger Inc. and Tethr Sign Strategic…