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OpenBid

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app advertising to reach this highly-engaged…