Browsing Tag

OpenWeb

Preparing for a Cookieless Future, OpenWeb becomes First Conversation Platform to Integrate with LiveRamp

The partnership aims to create greater publisher autonomy, activate registered audiences and harness first-party data OpenWeb, the premium community engagement platform, today announced an integration with leading data connectivity platform, LiveRamp®, providing publishing partners with access to LiveRamp's Authenticated Traffic Solution (ATS) a turnkey addressability solution. OpenWeb will be the first commenting platform to partner with LiveRamp, driving greater publisher autonomy by enabling seamless first-party data…

Committed to Fighting Online Toxicity, Scott Galloway Invests In Commenting Platform OpenWeb

With a seven-figure investment, Galloway joins board and reaffirms value of community engagement in the media landscape OpenWeb, the premium commenting and engagement platform, today announced Scott Galloway has made a significant investment in the Company and will be joining the firm's board of directors. Galloway joins other notable investors, board members, and advisors including Deb Roy, Director of MIT's Center for Constructive Communication, and Jeff Horing, Co-Founder of Insight Partners. Marketing Technology…

OpenWeb Partners with Centro for its First DSP Integration

Offer Brand-Safe Programmatic UGC Advertising with 1,000 Premium Publishers Centro, a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind for OpenWeb, enabling advertisers and agencies to advertise alongside brand-safe user generated content (UGC) in comments sections of publishers including, AOL.com,…

FanSided Taps OpenWeb for Community Engagement

OpenWeb, a leading audience engagement, and conversation platform announced its partnership with FanSided, one of the fastest-growing networks of fans in sports, entertainment, and lifestyle, providing its audience engagement and conversation platforms to FanSided's nearly 300 media brands. Through the partnership, OpenWeb will enable FanSided's 2 million daily readers the ability to better engage in high-quality community interactions with other fans, and its editorial content. "As a technology-first media company, we…

Can Machines Change Human Behavior? OpenWeb Releases a Case Study

OpenWeb, a leading audience engagement and conversation platform released the findings of an extensive study done in collaboration with Jigsaw's Perspective API. Jigsaw is a unit within Google that forecasts and confronts emerging threats, creating future-defining research and technology to keep our world safer. Perspective API is a tool developed by Jigsaw that makes it easier to host better conversations, by using machine learning models to detect the potential toxicity of a comment. Nudge - Controling the Quality of…

OpenWeb Introduces Community Feed for Publishers

OpenWeb, a leading audience engagement and conversation platform is launching Community Feed, enabling publishers to harness the power of social media on their own sites. The new platform brings together quality conversations, relevant content, and user posts in a safe and immersive environment. With the new product, users can stay longer and engage more, creating increased value for publishers. Marketing Technology News: CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange…

Spot.IM is Now OpenWeb

The company introduced a suite of new solutions to increase the quality of conversations across its vast network of 700+ publisher communities Spot.IM, a leading audience engagement and commenting platform for 700+ publishers including Huffington Post, TechCrunch, Salon, Rolling Stone, and Fox News announced it has changed its name to OpenWeb. The new name represents the company's evolution from a location-based messaging service to an end-to-end solution for hosting quality conversations on the open web. Marketing…