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How a Lifecycle Marketing Company Successfully Prepared for Its Latest Tech Acquisition

The Head of Marketing of a Leading Tech Marketing Company Discusses the Challenges and Opportunities in Pulling off a Successful Acquisition in 2018 Martech companies have understood the importance of continuous innovation, and dedicated customer success to stay on top of their competition. One of the key trends in martech is the rise of mergers and acquisitions, especially among the unicorns and start-ups that provide platforms for marketing automation, email capabilities, social media analytics and data management and…