Tag: optimisation platform
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Optimal Attention™: New study highlights metric’s key role in driving brand outcomes

Native & Programmatic Advertising MTS Staff Writer - June 27, 2024

Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes

Technology MTS Staff Writer - May 28, 2024

GumGum’s Playground xyz Launches Optimal Attention, a New Framework for Connecting Attention to Outcomes

Customer Experience Management MTS Staff Writer - March 1, 2024

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