optimization strategies

Incrementality Experiments on $4.14B in Ad Spend Show 40% of Media Does Not Contribute to Sales Telescope Partners is investing $21M in Measured to validate the true business impact of media investments for consumer brands. Increasing…
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Data maximization is the critical differentiator in modern marketing. Today’s marketers obsess over metrics to identify untapped opportunities, fuel optimization strategies, and trigger automated, multi-channel customer engagements. It’s…
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