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Optimove Streams

Optimove Streams, First Measurement Tool to Give Marketers Insight into Financial Results from The Combination of Realtime and Pre-scheduled…

Marketers Can Now Understand the Drivers of Complex Customer Journeys, Make More Effective Marketing Investments that Boost Specific KPIs Optimove, the Science-First Relationship Marketing Hub, announced that its Streams offering is now the industry’s first measurement tool for understanding the impact of both realtime and pre-scheduled marketing campaigns on any business KPI. With Streams, marketers can now discover the most effective combination of these campaigns as well as whether a series of realtime campaigns or…