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New SMG Research Evaluates How Blockbuster Premieres Impact the Movie-Going Experience

Summer blockbuster season is upon us, and Service Management Group (SMG), a global customer experience management, employee experience and brand research leader, has evaluated how blockbuster premieres impact the customer experience for movie-goers. To get a read on what movie-goers thought of the in-theater experience during blockbuster premiere weekends, SMG used its customized market intelligence tool BrandGeek to capture real-time behavioral data that’s linked to consumer feedback. The research uncovered three key…