Banner Before Header
Browsing Tag

OTT ecosystem

AdLedger Unites Brands, Agencies, TV And Technology Companies To Fight Ad Fraud On OTT

Consortium Releases White Paper With Extensive Insights From The Hershey Company, Reprise/IPG Mediabrands, Hearst Television, MadHive, and Beachfront Media AdLedger, the non-profit research and development consortium building and implementing the blockchain and cryptography standards for digital media, today announced a collaborative white paper on fraud in the OTT ecosystem. The report features extensive insights from MadHive, Reprise/IPG Mediabrands, Hearst Television, The Hershey Company and Beachfront Media. “OTT…