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OTT environments

dataxu Debuts TotalTV Marketplace, World’s Largest Pool of Advanced TV Inventory

dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced its TotalTV Marketplace, the largest curated advanced TV (ATV) inventory marketplace available. With the TotalTV Marketplace, agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint. As part of the TotalTV Marketplace, dataxu sees more than 40 million unique connected TV (CTV) households…