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OTT Personalization

Firstlight Media and ThinkAnalytics Partner to Turbocharge OTT Personalization

Combined Solution will be Previewed at IBC Showcase Event Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy powerful new cloud-native personalization capabilities that drive long-term subscriber value. The two companies will leverage Firstlight Media's content management system (CMS) and ThinkAnalytics' best-in-class cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalized viewing experiences that combine the best of human…