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Firstlight Media and ThinkAnalytics Partner to Turbocharge OTT Personalization

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Combined Solution will be Previewed at IBC Showcase Event

Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy powerful new cloud-native personalization capabilities that drive long-term subscriber value.

The two companies will leverage Firstlight Media’s content management system (CMS) and ThinkAnalytics’ best-in-class cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalized viewing experiences that combine the best of human editorial and AI-powered recommendations.

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