Symphonic Source, a leader in data management and data quality tools and services announced that its Cloudingo, data quality orchestration product for Salesforce is seeing continued growth and momentum. This is exemplified in the successful completion of a data quality orchestration engagement of Cloudingo for a major US retailer.
Cloudingo’s customer company is a large US-based retailer with over 2500 brick and mortar stores, and a robust e-commerce platform, that relied on Salesforce for managing customer data. Customers visiting the company website sometimes struggled to find their information, making the self-service process for customers more difficult than it needed to be. Cleaning this data in Salesforce required an organized approach as Salesforce was integrated with multiple, disparate systems. To achieve and maintain a true 360-degree view of its customers meant the need for data quality orchestration between systems.
Marketing Technology News: Docusign Promotes Sheridan to Lead International and Welcomes Gaylor as New CFO
Cloudingo’s data quality and deduplication platform combined with Mulesoft’s Anypoint PlatformTM integrated this customer’s siloed systems. Cloudingo managed the data quality process by identifying duplicate records inside Salesforce and sending a pre-merge request to Mulesoft to back up the data. Mulesoft confirms the merge operation can proceed, and once it is successful, Cloudingo calls back to Mulesoft to update the disparate enterprise systems.
Marketing Technology News: Audi Launches New Retail Campaign via BMF
“When we introduced Cloudingo to the marketplace, we knew our ultimate path was to be able to orchestrate data quality tasks across the enterprise, not just inside Salesforce. We have always seen a real need for companies to integrate their Salesforce data with other applications—whether marketing, service, accounting, or other disparate systems; there are huge efficiencies to be gained organizationally by tying these applications together and keeping their data in sync,” said Lars Nielsen, CEO of Symphonic Source. “Cloudingo will continue to look for ways to help enterprises obtain and maintain a 360-degree view of their customers inside Salesforce.”
Marketing Technology News: Sigmoid Partners With OpenX on Data Analytics Transformation