“The car you’ve always wanted. The excuse you’ve always needed.” That’s the tagline of Audi’s latest retail campaign created by BMF to promote the illustrious brand’s compelling offers.
In film, digital, social, and out-of-home executions, ethereal lighting, dreamlike visuals, and a contemporary reworking of an iconic song, show car lovers that the Audi of their dreams is now within reach.
Directed by FINCH’s Toby Pike, the film features a re-composed version of ‘Dream A little Dream’ created by Rumbe Studios.
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Says Nikki Warburton, Chief Customer and Marketing Officer, Audi Australia: “We are delighted to be partnering with BMF to deliver compelling and effective retail work for Audi in Australia. Alongside our landmark ‘RS’ and ‘Q’ brand campaigns so far this year, we’re delighted to be having such engaging conversations with Australians across all formats in 2020.”
Says Alex Derwin, Chief Creative Officer, BMF: ”We couldn’t be happier to be working with such a progressive and innovative automotive brand. Retail is the pointy end of any industry, but with a premium car brand like Audi, there’s a fine balance to strike. The team did a great job to land exactly the right tone here. It’s direct, simple, but also really good to look at.”
Says Michael Gie, Rumble Studios: “We loved bringing a contemporary edge to such an iconic song. The nostalgia in the vocals combined beautifully with the modern dreamy electro and there is a real synergy between the track and visuals.”
The national campaign is currently in the market and will be live until the end of September.
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