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Audi

Audi Launches New Retail Campaign via BMF

“The car you’ve always wanted. The excuse you’ve always needed.” That’s the tagline of Audi’s latest retail campaign created by BMF to promote the illustrious brand's compelling offers. In film, digital, social, and out-of-home executions, ethereal lighting, dreamlike visuals, and a contemporary reworking of an iconic song, show car lovers that the Audi of their dreams is now within reach. Directed by FINCH’s Toby Pike, the film features a re-composed version of ‘Dream A little Dream’ created by Rumbe Studios.…

Mercedes-Benz Is Rated the Most Emotionally Intelligent Luxury Automotive Brand By Affluent Consumers In Luxury Institute’s Emotionally…

The New York-based Luxury Institute released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury automotive brands by affluent US consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 years of proprietary, quantitative and qualitative research with affluent consumers, front-line associates, managers and executives, Columbia University faculty, and neuroscience experts. The survey distills the critical components of brand equity…

Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion. MuleSoft generates software to associate different types of enterprise data on it. Salesforce is a cloud computing company with a market capitalization above $90 billion. At the time of this news, Salesforce had said that the acquisition “represents a 36% premium over MuleSoft’s closing…