Logiq, Inc., a global provider of eCommerce and fintech business enablement solutions, has promoted global Martech innovator, Tom Furukawa, to the position of chief executive officer of Logiq. He previously served as chief technology officer of the company’s DataLogiq subsidiary.
Furukawa succeeds Brent Suen, who has been appointed executive chairman of Logiq and who will continue to serve as president. Matthew Burlage, who was previously chairman, will continue to serve as director and chair of the audit committee.
“Tom’s promotion to CEO reflects the global expansion of Logiq over the last year and particularly our company-wide evolution from being primarily an eCommerce services company to a leading innovator of data-driven consumer intelligence and marketing technology,” noted Suen.
Marketing Technology News: Sigmoid Partners With OpenX on Data Analytics Transformation
“Tom’s extensive senior-level international experience and achievements with creating and delivering cutting-edge digital marketing technologies will play a critical role as we further develop and deploy our offerings to enterprises and major brands,” continued Suen. “He brings to the position the ideal skill set to help make our eCommerce and fintech platforms more data-driven and interconnected for the benefit of our customers and partners.”
From startups and IPOs to major global enterprises, over the last 26 years Furukawa has served in senior level management roles for some of the world’s most successful companies, including Yahoo!, IBM Tivoli (a division of NYSE-traded IBM), Nasdaq-traded The Rubicon Project, and The Enthusiast Network.
Furukawa has been on the forefront of major changes in the online ad and marketing industry, and brings to Logiq deep experience in the development and product management for advertising and digital media technologies. As a recognized industry-thought leader, Furukawa has refined the craft of creating products that automate and streamline today’s fast-growing programmatic ad marketplace.
Furukawa previously served as the chief product officer of ConversionPoint Technologies (CPT), a leading eCommerce technology platform for direct-to-consumer performance marketing. At CPT, he led product development and drove innovation which delivered exceptional value for major enterprise customers that included Intel, Samsung, Nikon, and Logitech.
He helped lead the sale of CPT’s subsidiary, DataLogiq (formerly Push Interactive), to Logiq in July of last year, after which he joined DataLogiq as its chief technology officer. As CTO, he defined and executed DataLogiq’s product vision and strategy, with this resulting in it exceeding key revenue and margin goals while serving marquee customers that include HomeAdvisor, QuinStreet, and Sunrun.
Marketing Technology News: Audi Launches New Retail Campaign via BMF
Prior to CPT, he led the product technology and marketing teams at Ad Exchange Group, a global leader in performance-based advertising, where he was responsible for creating the firm’s award-winning next-generation marketing technologies.
Before Ad Exchange, he led the rebuild of Yahoo!’s ad management stack to fit its new programmatic ad buying, and was instrumental in the launch of the Rubicon Project in Japan, which quickly became the world’s second largest digital ad market. Earlier in his career, he led the product marketing for IBM Tivoli’s systems management suite and played a key role in its acquisition of Candle Corp. and its subsequent global integration. He also served as head of monetization for Kelly Blue Book before it was acquired by Autotrader, with his redesign of kbb.com resulting in a 20% increase in annual advertising revenue.
“I’m tremendously excited to join Brent at the helm of Logiq at this pivotal time in the company’s growth and development, and especially with the recent agreement to acquire Fixel AI,” commented Furukawa. “I look forward to leading the efforts to further strengthen and integrate our consumer intelligence and marketing capabilities companywide. As we pursue many new opportunities around the world, these efforts will continue to drive Logiq emergence as a leading innovator in data-driven marketing technology.”
Marketing Technology News: Docusign Promotes Sheridan to Lead International and Welcomes Gaylor as New CFO
Logiq recently announced it reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology. Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based on their level of engagement.
Suen will continue to oversee the company’s activities in Southeast Asia, given his extensive experience with this region of the world. He will continue to focus on the development and growth of AppLogiq™, PayLogiq™ and GoLogiq™ mCommerce platforms, along with a number of M&A scenarios currently being pursued.
Marketing Technology News: Episerver to Acquire Optimizely, the World’s Leading Experience Optimization Platform