AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Verizon Media, Adomni, Talon, Bidalgo, and Adverty.
Verizon Media is expanding its omnichannel programmatic platform, announcing an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and monetization across channels at scale.
Adomni, is teaming up with Niio, the premium video, and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February.
Talon, a leading independent Out of Home (OOH) media specialist, announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, is designed to ensure Havas maximizes the full potential of OOH advertising as part of a cross-platform strategy.
Bidalgo, a leading provider of campaign management and ad creative management software and services, announced the launch of its Creative Center, a full-featured suite of tools designed to transform the way marketers create, measure, analyze and optimize their advertising creative. By combining data-driven insights with automated processes for production, testing, and management of ad creative at scale, Bidalgo’s Creative Center enables marketers to optimize their workflows as well as their campaign ROI.