Browsing Tag

out of home advertising

AtmosphereTV Announces a Partnership with the People Platform from Epicenter Experience

The People Platform and Digital Out of Home Networks Modernize the Advertising Space by Shifting the Focus from Impressions to People In-Location Through an Always On, Geo-Verified Measurement Approach that Directly Connects with Consumers and Influences Purchase Behavior AtmosphereTV, the world's first and leading streaming TV service for businesses, has selected The People Platform (Epicenter Experience's cloud-based mobile technology) as the innovative mobile measurement approach that empowers Atmosphere to understand…

AdQuick Announces Partnership with Lyft, Expanding Out-of-Home Advertising Inventory in New York City, Chicago

AdQuick is partnering with Lyft to manage its cartop advertising in New York City and Divvy bike share stations in Chicago AdQuick, the top out-of-home advertising marketplace in the world, announced its partnership with rideshare giant Lyft to manage its cartop advertising on Lyft Halos in New York City and Lyft's Divvy bike share kiosk advertising inventory in Chicago. "Lyft's Halo cartop advertising technology enables brands to increase their reach in New York City with hyper-targeted, digital cartop advertising,"…

AdQuick Introduces Free Out-of-Home Advertising Media Planner

The OOH Media Planner compliments AdQuick's growing product line-up for brands, agencies and individuals who need to plan, buy & measure OOH advertising AdQuick, the North American leader in out-of-home (OOH) advertising software, announced the launch of OOH Media Planner, a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. Using actionable insights gleaned from AdQuick's robust data assets and proprietary predictive models, the OOH Media Planner identifies the most effective way…

Adverttu Becomes Only OOH Media Owner on WeWork Labs

Startups gain easy access to affordable, scalable on-car advertising Adverttu, the adtech company bringing out of home advertising into the digital age, has joined WeWork Labs, the global digital platform connecting and supporting early-stage startups and small businesses. Artjom Jekimtsev, CEO and founder of Adverttu, said: “WeWork Labs is an exceptional resource for ambitious startups, hyper growth companies and disruptive challengers. Seasoned founders and pioneering entrepreneurs know that strong partnerships build…

Vibenomics Collaborates with IRI to Measure Sales Lift from Audio Out-of-Home Advertising

New partnership with the global leader in solutions and services for consumer, retail and media companies showed an average 18.8% lift in four blind case studies Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces its partnership with IRI®, a global leader in innovative solutions and services for consumer, retail and media companies. Together, Vibenomics and IRI join forces to measure the direct sales impact of exposure to Audio OOH advertising while offering advertisers…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media. Spotify Announces Strategic Acquisition Megaphone Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together,…

AdQuick.com Launches Self-Serve Ad Platform for Out-of-Home Advertising

AdQuick.com, the North American leader in out-of-home advertising software, announced the launch of AdQuick Self-Service, a new offering that provides individuals, advertisers, and their agencies access to hundreds of thousands of pieces of out-of-home media through a familiar map-based, user interface and e-commerce style checkout. By streamlining complicated workflows, AdQuick Self-Service gives users the ability to quickly add out-of-home media to round out their omni-channel campaigns. "While today's world feels…

Talon North America Partners with LoopMe to Close the Loop in Measurement for Out-of-Home Advertising

Talon, a leading independent Out of Home (OOH) media specialist, announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers. The partnership will provide Talon and its roster of brand and agency clients in North America with access to the most comprehensive OOH measurement capabilities in the market. “Advertisers today demand consistent, accurate and objective…

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets

NTN Buzztime, Inc. signed a definitive asset purchase agreement to sell its social entertainment, customer engagement, and advertising technology assets to eGames.com Holdings LLC (eGames.com) for $2.0 million in cash. The proposed transaction is expected to close in the fourth quarter of 2020 subject to the satisfaction or waiver of closing conditions in the purchase agreement. Marketing Technology News: Outbrain Launches Carousel, A New Interactive Smartad eGames.com is a game publishing business. Founder Aram Fuchs…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Verizon Media, Adomni, Talon, Bidalgo, and Adverty. DISH Media Partners With Verizon Media to Automate Addressable Advertising Verizon Media is expanding its omnichannel programmatic platform, announcing an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal…

Talon and Havas Media Group Partner in North America to Transform Out-of-Home Advertising

Talon, a leading independent Out of Home (OOH) media specialist, announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, is designed to ensure Havas maximizes the full potential of OOH advertising as part of a cross-platform strategy. Havas Media Group, owned by Vivendi, one of the world's largest integrated content, media and communications groups will…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Nielsen, Microsoft, Google, Digital Remedy and Outbrain. Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data…

Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns

Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across…

Hivestack Expands to the UK to Support Future Growth

Programmatic Digital Out-of-Home advertising technology company invests in key market in anticipation of imminent industry comeback Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising today announced that it has expanded sales and operations to the United Kingdom, the fourth largest out-of-home advertising (OOH) market in the world. The expansion includes appointments of two new senior members to Hivestack UK, with Lee Cutter as Vice President of Sales and Will Brownsdon as Managing…

Out of Home Advertising Community is #SendingLove across the Globe in the World’s Largest User-Generated Digital Out of Home Campaign

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions at home Talon Outdoor and the Out of Home advertising community have launched "#SendingLove" a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ADLINE, TrafficGuard, MediaKind, Friendable, Vibenomics, and etailz.com. ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for…

Vibenomics Raises $6 Million to Accelerate Dominance of Audio Out-of-Home Advertising

Series A to fuel expanded product development within convenience stores and grocery retailers Vibenomics, a location-based Audio Out-of-Home advertising and experience company, announced it has raised $6 million in Series A funding to further its momentum in the advertising market. The round was led by BIP Capital and brings total company funding to $13.5 million. The funds will largely support the expansion of convenience stores and grocery retailers in the Vibenomics Audio OOH™ Advertising Marketplace. Marketing…

Out of Home Advertising Industry Lends Platforms to Amplify Ad Council’s COVID-19 Messaging to the Public

OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S As part of their ongoing efforts to address the growing COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), have convened Out of Home (OOH) industry leaders, including Clear Channel Outdoor, Out of Home Advertising Association of America (OAAA) and Circle Graphics, to bring critical coronavirus safety messaging to…

Out of Home Advertising Association of America Launches Biweekly News Service

OOH Smartbrief to Cover out of Home Advertising News, Best Practices and Top Campaigns On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. “In an age of ever-increasing media fragmentation, OOH advertising is more relevant and powerful than ever because it reaches people wherever they consume media” OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry…

Your Smartphone is Your TV: The Rise of OTT Video Apps

There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. The topic is discussed more and more, but Video Advertising doesn’t begin and end at the TV set. Consumers are increasingly leveraging mobile as one of their primary video viewing screens and what we once referred to as the "second" screen to TV is shifting into the first and even only screen. The way we talk about and interact with mobile extensions to TV, CTV or even out-of-home (OOH)…