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OTT Video Service

Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influencing consumer decisions in their video…

Webinar: Will your Media Company Thrive in the Over-the-Top Revolution?

Industry Experts from Frost & Sullivan Would Host An Interactive Briefing on the Future of the Media Industry and the Over-The-Top Business Strategies That Should Be Considered Leading growth partnership company, Frost & Sullivan, has announced that it will host a live, complimentary Growth Innovation Leadership (GIL) briefing titled, "Over-the-Top Business Strategies for Media Companies - Are You Prepared?", on 15 March 2018, at 9:30 AM EST. As OTT video goes mainstream, it keeps content distributors awake,…